Business Administration Marketing Option
Associate in Science
The Business Administration Marketing Option is designed to fulfill the needs of two groups of individuals: students who intend to explore career opportunities in marketing-related fields and students who are presently in business and desire to supplement their practical experience with an effective marketing education. Students who complete this option may seek immediate employment or may transfer to a four-year institution.
BUSINESS ADMINISTRATION MARKETING OPTION PROGRAM OUTCOMES
Upon successful completion of all program requirements, the graduate should be able to:
Demonstrate an understanding of basic theory and practice of business administration and marketing.
Demonstrate the ability to read, understand, and prepare standard types of business communications.
Demonstrate analytical, problem-solving and decision-making skills applicable to business administration and marketing.
Demonstrate proficiency in the use and interpretation of data and information as applied to the various applications in business administration and marketing.
Demonstrate the ability to develop a marketing strategy, make ad buys, and monitor trends that affect their products.